HomeCase StudiesManchester Fit-Out Contractor
Case Study, Client Result

New site to #1 for commercial fit-out in Manchester, in weeks. Work now being quoted.

A Greater Manchester commercial fit-out and joinery contractor launched a new site in late June 2026, in a competitive shopfitting market. Here's what happened in the first few weeks.

About this one: this is a Construction Media client who has asked to stay unnamed. Every search figure below is from their Google Search Console. The pipeline figure is approximate and reflects fit-out enquiries quoted or booked in for site visits, not banked revenue.

New site live, late May to June 2026 Commercial fit-out and joinery Greater Manchester
4,059Monthly Google impressions
#1Commercial carpentry & shopfitting
+40%Clicks, month on month
£50k+Fit-out enquiries in the pipeline
Verified Results

The numbers, from their own Google Search Console.

Monthly Impressions
4,059
Up from 3,545 the previous month. The new site is now shown across Greater Manchester for commercial fit-out and joinery searches.
Google Search Console
Position 1 Rankings
#1
Ranking first for "commercial carpentry" and "bespoke shopfitting" within weeks, in Greater Manchester, a crowded shopfitting and commercial fit-out market where established firms have chased these terms for years.
Google Search Console
Clicks Growing
+40%
28 clicks in the last 30 days, up from 20 the month before, and still climbing week on week.
Google Search Console
Work in the Pipeline
£50k+
Over £50,000 of commercial fit-out enquiries through the new site, including a £34,000 café fit-out and a veterinary practice, quoted or booked in for site visits. Approximate, and still growing.
Client pipeline
Climbing Terms
Page 1
Rising for "bespoke joinery manufacturing", "bespoke carpentry Manchester" and "bar fit out contractor", commercial searches it never appeared for before.
Google Search Console
The Build
SSR
Rebuilt from a client-rendered site to fast, AI-readable server-rendered pages, the same foundation behind our other results.
Next.js 14
What We Built

Why a new site started ranking so fast

Rendering
Server-Rendered Rebuild
Migrated to Next.js 14 SSR so every page and its content are in the raw HTML that Google and AI crawlers read on the first visit.
Content
Commercial-Intent Pages
Pages built around the exact commercial services buyers search for: commercial carpentry, bespoke joinery, shopfitting and fit-out.
Structure
Answer-First + Schema
Clear answers, question-based headings and structured data, so the site is easy to rank and easy to cite.
Local
Greater Manchester Signals
Location and service signals aimed at the commercial fit-out work the business actually wants, across Greater Manchester.

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