Case Study — Live Proof

Zero to position 1 on Google AI in 3 weeks. First job booked by AI in week 1.

Stockport Suspended Ceilings launched with a brand new domain, no reviews, no backlinks and no ad spend. Here's what happened.

Brand new domain — May 2026 Zero ad spend Zero Checkatrade Construction Media client

264Keywords ranking from zero

#1Google AI Mode — Stockport

#2Google AI Overview — above Checkatrade

£8,700From first Qualifyd lead

3 wksFrom launch to all of the above

Verified Results

The numbers. All verified. All from a brand new website.

Organic Keywords

264

Ranking from zero keywords at launch. Average position moved from 88.6 to 22.1 in 3 weeks.

Google Search Console

Google AI Mode

Position 1

"Ceilings in Stockport" — Google AI Mode. Brand new domain. Verified 16 June 2026.

Screenshot verified

Google AI Overview

Position 2

MF ceiling cost searches — above Checkatrade (DA 59) and MyBuilder (DA 58). Grounded and actively cited.

AIO data verified

Position 1 Rankings

13+

Including "suspended ceiling installations", "ceiling repairs", "commercial ceilings", "ceiling installation near me".

Google Search Console

First AI-Booked Job

Week 1

Sophie (AI voice receptionist) booked the first real commercial appointment 7 days after launch.

GHL appointment log

Revenue from 1 Qualifyd Lead

£8,700+

One inbound estimate request via the Qualifyd tool converted to a 600m² mansion ceiling installation in Prestbury, Cheshire.

Live job on site

National Reach

Unexpected

Ranking in Sheffield, Stoke, Bolton and Newport — cities never targeted. Inbound call from Holmes Chapel, 20 miles away.

GSC impression data

Google Reviews

3 × 5★

Three 5-star reviews generated in 3 weeks from zero. Reputation Android running automatically.

Google Business Profile

Ad Spend

£0

Zero paid advertising. Zero Checkatrade subscription. Zero cold calling. Every lead inbound, organic.

No ad accounts active

How It Happened

Week by week — from nothing to national rankings

Week 1 — 26 May 2026

Full system launched — website, GBP, AI front desk, Qualifyd estimator

Stockport Suspended Ceilings went live with a Next.js SSR website, optimised Google Business Profile, Sophie AI voice receptionist, Jade AI web chat, and the Qualifyd instant estimate tool. 42 of 54 pages indexed within days. Wording and structure built for AI crawlers from day one.

Day 7: Sophie booked the first real commercial appointment. A commercial project manager found SSC on Google and booked a site visit — fully handled by AI, no human interaction required.

Week 2 — early June 2026

Rankings explode — 264 keywords from zero

Google Search Console data shows SSC moving from no rankings to 264 keywords in under two weeks. Average position dropped from 88.6 to 22.1. Over 13 keywords hit position 1. The site began appearing in cities never targeted — Sheffield, Stoke, Bolton — because the content architecture was built to rank nationally, not just locally.

Position 4 in the Google Maps local pack for "suspended ceilings Stockport" — competing against established businesses with years of reviews.

Week 3 — 16 June 2026

Position 1 Google AI Mode — above Checkatrade and MyBuilder

Independent AI Overview data confirmed SSC at position 2 in Google's AI Overview pool for MF ceiling cost searches — grounded and actively cited. Google's AI is using SSC's content to construct its answers, placing it above Checkatrade (Domain Authority 59) and MyBuilder (Domain Authority 58) — both of which have been online for 20+ years.

ChatGPT began recommending SSC for local ceiling contractor searches in the Stockport area. The system is now being cited across multiple AI platforms simultaneously.

Ongoing — June 2026

£8,700+ job from a single Qualifyd enquiry

A property owner in Prestbury, Cheshire used the Qualifyd instant estimate tool on the SSC website. The enquiry came in, was followed up automatically, and converted to a 600m² ceiling installation at a period mansion — metalwork phase complete at £4,062, boarding phase at £4,638. One tool. One lead. One job. Currently on site.

Holmes Chapel inbound: Separate call from a business owner 20 miles outside Stockport — found SSC on Google with no local competitors ranking. Site visit done. Quote in progress.

Competitive Benchmarks

How a brand new site outranks industry giants

This isn't a polished pitch deck comparison. This is live data from Google's own AI Overview index in June 2026.

Platform / Site	Domain Authority	Years Online	AI Overview Position	Grounded (Cited by Google AI)
getestimateai.co.uk	—	—	1	YES
Stockport Suspended Ceilings ← SSC	New domain	3 weeks	2	YES
Checkatrade.com	59 / 100	20+ years	5	Not cited
MyBuilder.com	58 / 100	20+ years	6	YES

"Grounded" means Google AI is actively using that site's content to construct AI Overview answers. Position = rank in the AI Overview citation pool. Data: AIO CSV export, June 2026.

I built this system on my own business first because I wasn't going to sell something I hadn't proven. Week 1 — AI booked the first job. Week 3 — we're above Checkatrade on Google AI. I've been in this industry 35 years and I've never seen anything move this fast.

Paul Grieveson — Founder, Construction Media. 19 years commercial ceiling installation. 28 national brand credentials.

The System

What was built — and what it does

Traffic

SSR Website + GBP Domination

Next.js 14 SSR — readable by AI crawlers from day one. GBP optimised for map pack and AI Overview eligibility.

Lead Capture

Qualifyd AI Estimator

Instant online estimate tool. Converts price-seekers into leads. £8,700 job from the first enquiry.

AI Front Desk

Sophie AI Voice + Jade AI Chat

AI answers every call and chat 24/7. Books appointments. Qualifies leads. First commercial job booked in week 1.

Pipeline

GHL CRM — 9-Stage Pipeline

Every lead tracked from first contact to booked job. Automated follow-up. Nothing falls through the cracks.

Reviews

Reputation Android + Tap4Review

Automated review requests after every job. NFC tap cards for instant Google reviews on site. 3 × 5★ in 3 weeks.

Content

28 Posts Scheduled + AEO Optimised

4 weeks of social content scheduled on day one. Every page built with Answer Engine Optimisation for AI citation.

This is what we build for trades businesses

SSC is our own business. We built the system, proved it works, and now we install it for other contractors across the UK. Same system. Different trade. Same results.

See how it works for your trade Talk to Paul